Mobile apps are becoming crucial in our era, and people are spending hours on it (for professional or private goals). A research done by eMarketer found that Americans spent more time on digital than on any other media and more specifically, 2 hours, 21 minutes on a mobile device. Another important point to keep in mind is that 80% of mobile device time is spent in apps.
 |
| Image source |
Modern startups have understood that mobile apps are indispensable for them to be successful. In this article, we will try to see the reason.
Startups tech companies are growing very fast and use specific tools to save time and money. Among those tools, we can note the mobile apps. Modern startups pay careful attention to these since they are easy to use, shareable, cheap (if not free) and fast.
One modern startup’s key to success is organization. Mobile apps such as Mailwise are frequently used by businesses to makes some order in their mailbox, underline their emails by the level of importance and help them to get finally to an inbox zero. Co-workers will be in touch and won’t forget to answer to each other anymore. Work in modern startups will be efficient, fast and pleasant. Many other apps are also crucial for modern startups such as chat apps, or video calls that allow people to be in touch even if they are in different countries. Among those apps, we can cite Whatsapp or Facetime.
From big successful high-tech companies to new startups, they are all following the mobile trend, whether by using mobile apps between co-workers (share documents, emails, etc…) or by creating their dedicated mobile app. Indeed, they all understood that an effective mobile strategy involves more than just a mobile-friendly website. Mobile apps are indispensable for modern startups and take their marketing to the next level.
Mobile apps will help modern startups to build a special relationship with their clients; answers will be given fast since mobile apps give to their users signal notification, and it will give them a nice feeling of recognition. This will lead to a win-win recognition situation.
Indeed, in one hand, the clients will appreciate the way you will communicate, it will build a strong customer loyalty, and they will feel special (by getting a fast and personalized answer). Moreover, on the other hand, they will recognize your startup, take it more seriously and will be more inclined to buy your service. In that case, mobile apps will help modern startups to be considerably noticed.
Mobile apps are still considerably expanding, and not everyone (especially in small business) knows how to use them. This makes them still very powerful and unique. They serve many functions and will be indispensable for any modern startups to take a big leap ahead of their competitors.